Since 2000, LifeCanada has been working to educate Canadians on vital life issues like abortion and women’s health through our national campaigns. LifeCanada develops and implements billboards, television spots and other media like web-sites, to bring to the public’s attention the harm of abortion and the dignity of human life. Our member groups partner with us to systematically present these campaigns across Canada.
Why I Wasn't Told?
In 2005, Life Canada released its nation-wide “Why Wasn’t I Told?” campaign to expose the abortion industry’s failure to address the mounting published research linking abortion to an increased risk of breast cancer. A variety of media was designed to drive Canadians to a comprehensive web-site vetted by researchers and experts studying the abortion breast-cancer link.
During the campaign period, over 100,000 hits to the site were recorded. Although the campaign is completed, the web site remains live and continues to be regularly visited. Students and health care workers continue to contact LifeCanada for information via the site.
Have We Gone Too Far?
In 2008, the LifeCanada “Have we gone too far?” campaign featured a provocative message designed to educate the public.
Polls consistently show that 80% of Canadians are unaware that abortion is legal up to birth for any reason. These same polls also indicate that the majority of Canadians want some legal restrictions on abortion.
Resource material was developed to address these situations and a campaign launched across the country using outdoor posters, print and radio ads. In addition, over 63,000 postcards were distributed and a new website, www.AbortioninCanada.ca was developed and garnered 6,000 unique visitors in the first two months alone and remains a top hit on Google’s search list for “abortion” and “Canada”.
The web site remains active and numerous individuals continue to contact LifeCanada via the site seeking information on abortion and even referrals to abortion facilities. Enquiries for the latter are directed to individual crisis pregnancy centres or to the resources needed.
Adoption in Canada
Currently, LifeCanada is running the multi-media “AdoptioninCanada” campaign, designed to counter myths surrounding adoption and present it as a realistic and loving option for women in crisis pregnancies. LifeCanada’s branding team spoke with hundreds of birth and adoptive mothers to develop materials that would resonate with pregnant women. The resulting design won two international branding awards.
In Canada, less than 2% of single women facing an unplanned pregnancy will choose adoption. 38% abort and 60% become single mothers. Studies show that 79% of Canadians would support an initiative making it mandatory for health care workers to provide information about alternatives to abortion, including adoption and of these, half indicated strong support.
This campaign will be an ongoing initiative with further focus being done to expand the distribution of materials both physically and electronically. Other support will be garnered through relation development with like-organizations such as the National Council for Adoption, and various Crisis Pregnancy Centres.
For more information, or to order materials from our National Campaigns, please contact us.